Searching for the signal in the noise.

Hi I'm Andre, and this is my site. I'm a Data Science Manager at Apple, a classically-trained saxophonist, and a theme park aficionado.

I lead the experimentation team within Marcom — Apple's Global Marketing Communications group — where we test and optimize marketing experiences across Apple.com, email marketing, and third-party channel. On Apple.com, our work shapes the experience for hundreds of millions of visitors annually. A/B testing, causal inference, strategic analysis, and more.

My path here was not a straight line. I studied Music Business at the University of Miami, produced events at New York Fashion Week and Art Basel, built an email marketing program from zero at Home Depot, and earned my MBA at Northwestern's Kellogg School of Management. Each chapter taught me something different.

Music taught me about feel and timing. Entertainment taught me that execution is everything. Marketing taught me to measure what matters. Kellogg taught me to lead with low ego and high craft.

I'm also an MBA Fellow with Management Leadership for Tomorrow, and a former President of the American Marketing Association, Jacksonville Chapter. I believe in contributing to something greater than myself.

This site is where I share what I've learned — through case studies, articles, and the occasional experiment.